- How major search engines rank websites.
- How to optimize your website to outrank competitors.
- How link-building methods can put your business on top.
- How to increase website traffic through organic methods.
- How to avoid spam penalties.
- How to optimize your website and increase rank through pay-per-click advertising campaigns.
- How to improve customer experience and turn traffic into sales by fine-tuning your website’s landing page.
- How to track your website’s performance and maximize your rate of investment through the use of analytics software.
Your Expresso SEO experience will include:
An Intro to Search Engine Marketing
Your introduction to search engine marketing will give you a clear and concise understanding of key search engine marketing concepts. Students will learn about all the major search engines and learn how to best optimize a website to gain organic traffic at no cost. Students will also learn how to achieve high search engine placement through search engine advertising.
Social Media Marketing Tactics
Social networking websites such as YouTube, Facebook, Twitter, Microsoft’s Tagspace, and Wikipedia offer the perfect way for website owners to tap into links and search traffic. This session will take a close look at social media services and new strategies to tap into them appropriately. Students will learn tips and tricks from social networking marketers who have learned what works in this exciting new market.
Understanding Duplicate Content & Multiple Site Issues
Being penalized for duplicate content is a very real concern. Whether malicious or not, duplicate content and multiple site issues can result in being banned from search engines. Through this course, students will learn the issues they may face by running mirror sites, having similar multiple listings, and offering RSS and content feeds. This session will explore these issues and offer solutions to keep your website above board.
Dirty SEO: Black Hat vs. Gray Hat vs. White Hat Optimization
While “black hat” marketers will stop at nothing to bring their website to the top of the search engine ranks, “white hat” marketers may be too naïve in embracing ethical search engine optimization practices. This session will explore the latest black and white techniques, and everything in between, with lots of time for open discussion.
Concepts to be covered throughout these sessions will include:
- Website optimization troubleshooting and website modification for optimization.
- Supercharging a website’s performance through webmaster tools.
- Creating and publishing search friendly press releases.
- Creating proper headlines and valuable tags.
- Analyzing and adjusting websites for peak search engine performance.
- Jump-starting a website’s Alexa ranking.
- The ins and outs of internal and external linking.
- How to use the “no follow” tag. -Increasing search engine ranking through the use of video.
- How to make a website W3 compliant. -How to easily create a site map.
- How to create proper robot files. -The secrets of hosting.
- Understanding blogging and news.
- How to protect your content.
- How to harness Google Local.
To get the maximum benefit there are only 10 seats available per class.
