About Us

Expresso SEO, a division of dzine it, Inc, New York’s leading website development and search engine optimization (SEO) firm, offers organic web marketing classes that teach professional website optimization techniques. Expresso SEO students learn the methods that SEO experts employ to optimize and market a website.

Students learn the best online marketing methods, tip and tricks, through a step-by-step process proven to bring websites to peak performance, from a team of talented web developers, content writers, and search engine analysts.

Our team is comprised of:
  • Peter Crisafi, Vice President and Founder of dzine it, Inc., started the company in 2003 using his background is in design and marketing. He has been studying, practicing, and implementing organic SEO techniques since 2004 and always stays on top of the latest in search techniques. Crisafi strives to achieve the best in SEO and has mastered all of the popular webmaster tools, helping him offer the most effective ways to get his clients to the top of the search engines.

  • Ken Herbert, Software Engineer and Co Founder of dzine it, Inc., strives to develop and implement search engine-friendly software applications for his clients. Herbert is the creator of the popular “Explode SEO” programming, a powerful search engine keyword populator.

  • Damon Rallis, Content Writer and Editor for dzine it, Inc., is a former print-media journalist turned website content provider. Rallis recognizes the importance of developing quality website content, blog posts, press releases, and other online marketing materials as a way of boosting targeted website traffic. He strives to find balance between proper search engine optimization and clear, concise content.

  • Andrew Robson, Managing Director of dzine it, Inc., is a pioneer in the field of digital content, having worked in all aspects of television and the implementation of streaming video on multiple platforms. An avid producer, Robson is an expert in the world of cutting-edge digital media and has an extensive background as a leader in digital media, video, and social network marketing.